About Us

My Precious was born from a simple but powerful idea: to give once-loved treasures a second life.

In a world where too many beautiful vintage heirlooms, gold jewelry, and luxury watches are destined for the smelter, we choose preservation over destruction. At My Precious, we rescue these timeless pieces—many from renowned Nordic and international designers—and carefully restore them to their original glory through expert cleaning, re-rhodium plating, and professional stone setting checks.

Each piece in our collection has a story, a history, and a soul. Our mission is to honor that legacy by offering thoughtfully reconditioned jewelry and watches to new homes around the world.

Sustainability and transparency are at the heart of everything we do. By breathing new life into existing pieces, we help reduce waste and encourage a more conscious approach to luxury.

We invite you to explore our curated collection—where every piece is unique, every purchase has purpose, and every jewel is, truly, precious.