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Privacy Policy

Last updated: 2026

This Privacy Policy describes how My Precious (operated by Kultakiertue Oy / GOLD ADAM, hereinafter "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.myprecious.fi (the "Site").

1. Data Controller and Contact Information

The data controller for your personal information is:

  • Company Name: Kultakiertue Oy / My Precious by GOLD ADAM

  • Business ID (Y-tunnus): 3473674-5

  • Address: Mannerheimintie 58, 00260 Helsinki, Finland

  • Email: info@myprecious.fi

  • Phone: +358 93 489 879

2. What Personal Information We Collect

We collect information about you directly when you make a purchase, contact customer service, or browse our website. The information we collect includes:

  • Basic and Contact Information: Name, billing and shipping address, email address, and phone number.

  • Order and Payment Information: Details regarding purchases, orders, returns, receipts, and your chosen payment method (note: sensitive credit card or banking details are processed securely by our payment service providers under strict compliance, and we do not store them in full).

  • Customer Account and Communication Data: Account details (if created), customer service correspondence, and feedback provided.

  • Technical and Cookie Data: IP address, device information, browser type, and browsing behavior on our site collected via cookies.

3. Purpose and Legal Basis for Processing

We process your personal information for the following purposes:

  • Performance of a Contract (Order Processing): To process and fulfill your orders, manage deliveries, payments, returns, and communicate with you regarding your purchases.

  • Legal Obligation: To comply with applicable accounting, tax, and consumer protection laws (e.g., statutory warranty and bookkeeping requirements).

  • Legitimate Interest: To manage customer relationships, develop our business, ensure website security, and prevent fraud or misuse.

  • Consent: For direct marketing purposes (e.g., newsletters), if you have given your explicit consent. You can withdraw your consent at any time by clicking the unsubscribe link at the bottom of our emails.

4. Sharing and Transfer of Information

We never sell or rent your personal information to third parties for marketing purposes. We only share your data with trusted partners necessary to provide our services:

  • E-commerce Platform and IT Services: Our website is hosted on Shopify, which processes your data on our behalf.

  • Logistics and Shipping Providers: (e.g., DHL Express, Bring, Posti) to deliver your orders.

  • Payment Service Providers: (e.g., Shopify Payments, PayPal, Klarna) for secure payment processing.

  • Authorities: When required by law or to protect our legal rights, prevent fraud, or address security issues.

Some of our service providers may be located outside the European Union or the European Economic Area. We ensure that appropriate safeguards (such as the European Commission's Standard Contractual Clauses) are implemented for any such transfers.

5. Cookies

We use cookies and similar technologies to enhance user experience, analyze site traffic, and tailor content.

  • We use third-party analytics tools (such as Google Analytics).

  • You can manage or block cookies through your browser settings. Please note that disabling cookies may affect the functionality of our website.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or to comply with legal requirements (such as Finnish accounting laws, which generally require retaining financial records for 6 years from the end of the accounting period).

7. Your Rights

Under the EU General Data Protection Regulation (GDPR), you have the following rights:

  • Right of Access: You have the right to request confirmation whether we process your data and access your personal data.

  • Right to Rectification: You have the right to request correction of inaccurate or incomplete data.

  • Right to Erasure ("Right to be Forgotten"): You can request the deletion of your data when it is no longer necessary (unless legal obligations require us to keep it).

  • Right to Restrict or Object: You can request the restriction of or object to the processing of your data in certain circumstances.

  • Right to Data Portability: You have the right to receive your provided data in a structured, commonly used format.

  • Right to Lodge a Complaint: If you believe your data protection rights have been violated, you have the right to lodge a complaint with a supervisory authority (in Finland, the Data Protection Ombudsman).

To exercise your rights, please contact us at info@myprecious.fi.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. The most current version will always be available on our website.